Foodies at








Baked… in OCNJ
Our bagels and spreads are the best around. Made from scratch, daily, they’re fresh, not overly ready and perfectly toe the-line between crusty, chewy and fluffy. Go ahead, have another. Dead End Bakehouse is a brand new bakery located in Ocean City NJ! Focusing on fresh hand-rolled bagels & assorted baked goods. Oh yeah, & local coffee.
WE'RE HIRING!

Breakfast and lunch served daily!
Sunrise Café opened in 2013 with the hopes of bringing residents and vacationers a place to enjoy home cooking by the beach. Our dream of opening a breakfast place started before the passing of the our family’s guardian angel, “Nana.” Helen M. Reid, a lifelong vacationer in Ocean City, loved her family and supported their dreams to the fullest. She was the best support system, and anyone who knew her was truly blessed to have gotten to have her in their lives.
WE'RE HIRING!

Home is where the sand is.
it’s not every day that you have a chance to live your dream, especially if your dream is cooking and serving up island-inspired bites on the beach while the salt air swirls around you…..
We’ve put the quality of the HMRX brand that you’ve come to know, love and trust (along with our love of SPAM, eggs and seafood) into a tiny shack on the beach. Come visit us… wear your swim trunks and bring a towel!
WE'RE HIRING!

Donuts, coffee, ice cream.
Never underestimate the power of warm sweet treat in the morning or a cold sweet treat in the afternoon. We serve homemade donuts, hand crafted coffee and we scoop ice cream all day.
WE'RE HIRING!

Brunch…. Brunch, and more brunch
We opened Dockside with one thing in mind… eating lobster Benedict and drinking coffee late into the morning while listening to the sounds of the bay.
Mission accomplished.
WE'RE HIRING!

Tacos will save us
Serving South Jersey with the best Mexican fare and enlivened vibes. Tacos will save us!
Coming soon
WE'RE HIRING!
About Us
HMRX GROUP was founded in 2013 with the hopes of bringing unique food service concepts to the South Jersey area. HMRX GROUP is inspired by our family’s guardian angel, “Nana.” Helen M. Reid, a lifelong vacationer in Ocean City, loved her family and supported their dreams to the fullest. She was the best support system, and anyone who knew her was truly blessed to have gotten to have her in their lives.
The family has used her memory to start a small business, here, in her favorite place. Some of these memories include walks to some of our favorite places in Ocean City, NJ, sitting on the beach, taking long walks along the boardwalk or Asbury ave, stopping for a cup of tea. Those small moments nurtured our creativity and influenced us to appreciate the importance of family.
Contact Us






About Us
HMRX GROUP was founded in 2013 with the hopes of bringing unique food service concepts to the South Jersey area. HMRX GROUP is inspired by our family’s guardian angel, “Nana.” Helen M. Reid, a lifelong vacationer in Ocean City, loved her family and supported their dreams to the fullest. She was the best support system, and anyone who knew her was truly blessed to have gotten to have her in their lives.
The family has used her memory to start a small business, here, in her favorite place. Some of these memories include walks to some of our favorite places in Ocean City, NJ, sitting on the beach, taking long walks along the boardwalk or Asbury ave, stopping for a cup of tea. Those small moments nurtured our creativity and influenced us to appreciate the importance of family.
Contact Us

Baked… in OCNJ
WE'RE HIRING!

Breakfast and lunch served daily!
WE'RE HIRING!

Home is where the sand is.
t’s not every day that you have a chance to live your dream, especially if your dream is cooking and serving up island-inspired bites on the beach while the salt air swirls around you…..
We’ve put the quality of the HMRX brand that you’ve come to know, love and trust (along with our love of SPAM, eggs and seafood) into a tiny shack on the beach. Come visit us… wear your swim trunks and bring a towel!
WE'RE HIRING!

Donuts, coffee, ice cream.
WE'RE HIRING!

Brunch… brunch and more brunch
Mission accomplished.
WE'RE HIRING!

Tacos will save us
Coming soon